Benefits of Tradeshow Magic

You’ve invested a lot of money in your trade show booth.
You rented the best location. Designed an eye-popping display. Produced a gorgeous brochure. Imprinted thousands of ad specialties. You even embroidered new shirts for your sales team.

There’s just one thing left to do: Get every qualified attendee at the show to visit your booth and hear your pitch.

It’s All About R.O.I.

In a nutshell, here’s what we do to help you maximize the return on your trade show investment:

  • Stop traffic and bring throngs of visitors to your booth
  • Educate attendees about your product(s) and/or service(s)
  • Pre-qualify visitors for your sales force
  • Boost your company’s name recognition

Why magic?

According to a study by Exhibit Surveys, live presentations using entertainment are the most effective attention-getting technique in the trade show environment. And after product demonstrations, magicians receive the highest ratings in the areas of company and product identification:

Effectiveness of Attention-Getting Techniques
Source: Exhibit Surveys, Red Bank, NJ

Product Demonstration 16.2% 10.4%
Magicians 13.6% 8.9%
Robots 10.5% 5.3%
Ad Specialties 7.5% 5.3%
Themes 7.2% 3.7%
Contests/Drawings 6.3% 4.9%
Slideshows/PowerPoint 3.5% 1.8%
Comedy Skits 3.4% 0.7%
Caricature Artists 1.6% 0.8%

The Marketing Advantage

So, unless you have a product that lends itself to an entertaining on-stage demonstration, a magician is your best option for reinforcing the identification of your company and its products or services.

But it takes more than magical talent to be a trade show magician.

Besides performing magic professionally since 1986, Avi has extensive experience consulting with small to medium businesses as a Guerrilla Marketing Strategist. He has developed marketing plans, advertising campaigns, and sales strategies for companies in a multitude of industries.

Combining his magical and comedic talent with a grasp for marketing and an emphasis on the end result benefits of your product or service, Avi is the best choice for your tradeshow booth. Visitors aren’t just entertained; they learn how they would benefit from doing business with you!

So what are you waiting for? Contact Avi now, before your competitor across the aisle books him!