You’ve invested a lot of money in your trade show booth.
You rented the best location. Designed an eye-popping display. Produced a gorgeous brochure. Imprinted thousands of ad specialties. You even embroidered new shirts for your sales team.
There’s just one thing left to do: Get every qualified attendee at the show to visit your booth and hear your pitch.
It’s All About R.O.I.
In a nutshell, here’s what we do to help you maximize the return on your trade show investment:
- Stop traffic and bring throngs of visitors to your booth
- Educate attendees about your product(s) and/or service(s)
- Pre-qualify visitors for your sales force
- Boost your company’s name recognition
Why magic?
According to a study by Exhibit Surveys, live presentations using entertainment are the most effective attention-getting technique in the trade show environment. And after product demonstrations, magicians receive the highest ratings in the areas of company and product identification:
Effectiveness of Attention-Getting Techniques
Source: Exhibit Surveys, Red Bank, NJ
| TECHNIQUE USED |
COMPANY IDENTIFICATION |
PRODUCT IDENTIFICATION |
| Product Demonstration | 16.2% | 10.4% |
| Magicians | 13.6% | 8.9% |
| Robots | 10.5% | 5.3% |
| Ad Specialties | 7.5% | 5.3% |
| Themes | 7.2% | 3.7% |
| Contests/Drawings | 6.3% | 4.9% |
| Slideshows/PowerPoint | 3.5% | 1.8% |
| Comedy Skits | 3.4% | 0.7% |
| Caricature Artists | 1.6% | 0.8% |
The Marketing Advantage
So, unless you have a product that lends itself to an entertaining on-stage demonstration, a magician is your best option for reinforcing the identification of your company and its products or services.
But it takes more than magical talent to be a trade show magician.
Besides performing magic professionally since 1986, Avi has extensive experience consulting with small to medium businesses as a Guerrilla Marketing Strategist. He has developed marketing plans, advertising campaigns, and sales strategies for companies in a multitude of industries.
Combining his magical and comedic talent with a grasp for marketing and an emphasis on the end result benefits of your product or service, Avi is the best choice for your tradeshow booth. Visitors aren’t just entertained; they learn how they would benefit from doing business with you!
So what are you waiting for? Contact Avi now, before your competitor across the aisle books him!
