This picture is only worth 999 words.
The word you can’t see: “RESULTS.”
Here’s the story:
When this photo was taken, I was performing my hilarious Head Chopper Illusion. The crowd was gathering so quickly and the people were so delighted by the routine that it prompted my friend and fellow tradeshow magician Seth Kramer to whip out his phone and snap the picture. (Thanks, Seth!)
I was working that day for a new client at a major technology tradeshow at the Javits Center in New York City. My job was to bring in traffic, and based on their past experience exhibiting at this particular event, the client knew how many qualified leads they could expect to collect during the course of the show.
Shortly after this performance, which took place around lunchtime on the first day, the client told me that as a result of the crowds I had attracted that morning alone, they were already halfway to their lead collection goal for the entire expo. All in the first 2-3 hours of a three-day show!
That’s the most magical part of all about what I do for tradeshow exhibitors. I’m dedicated to my craft as a performer, but I’m focused on bringing oodles of qualified leads to your booth.
In a nutshell: